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This map shows the 1979 North American Soccer League, whose heyday was in the late 1970s. The league averaged 13,084 in 1979, and hit its high of 14,201 the following year. The league is most famous for the New York Cosmos and their star-studded roster, but the Vancouver Whitecaps were champions in 1979. The Cosmos had won it in 1977 and 1978, and won it again in 1980. The Cosmos rise (and subsequent fall) was meteoric, to say the least. Before they signed Pele, in 1977, they were playing in a rundown stadium on Randalls Island, drawing 5,000 at best. In the short span of four years, 1974 to 1978, the Cosmos’ average gate went from 3,578 to 47,856.
In 1979 the Cosmos averaged 46,690. That same season, Tampa Bay, Minnesota, and Vancouver all drew very well, between 22,000 and 27,000. Seattle, and somewhat surprisingly, Tulsa, were drawing respectable crowds in the 16,000-18,000 range. San Jose drew 15,000; Los Angeles, though fielding Johann Cruyff, only drew 14,000. Also, Chicago averaged only 8,000, a poor showing considering the size of the city and the fact that the team was competitive. In retrospect, that last attendance figure could be seen as the writing on the wall. For if a decent team, in a huge city, in middle America, couldn’t pull 10,000 through the turnstiles, then the viability of the whole project was in doubt. Especially with the high salaries of the overseas players.
Growing up in Rochester, New York, I was a devout follower of the Rochester Lancers. Opposing players dreaded the barracks-like atmosphere of their crumbling concrete stadium and its potato patch field. This gave the scrappy, Slavic-heavy Lancers squad a solid home advantage. Before game time, me and my brothers would go up to the top of the stadium and watch the traffic pulling in, trying to will more fans through the turnstiles. In 1979, Rochester had its best gate, 8,600. But it wasn’t enough to keep them alive, and after the 1980 season, the Rochester Lancers of the NASL dissolved. The NASL was dead to me at that point. It died for real, 4 years later. It had existed from 1968 to 1984. Its most vibrant period was from around 1976 to 1981. Pele, Eusebio, Rodney Marsh, George Best, Franz Beckenbauer, Bobby Moore, Giorgio Chinaglia, Trevor Francis, Carlos Alberto, and many more world football legends graced the rosters of NASL teams. The stodgy rules of the game were relaxed, with a striker-friendly 35-yard offside line, and shootouts instead of penalty kicks. The shootouts were awesome. It was a 5-second-Chinese-fire-drill, with the goal keeper usually rushing towards the shooter. The shooter then had to decide whether to elude the keeper, rifle the ball low, or chip it. Offense was further encouraged by awarding points in the standings for goals scored. So even if you lost, you could gets points in the standings.
But the league over-expanded, diluting on-field quality. The league expanded from 16 to 24 teams in 1977, and many franchises shifted to other cities. The clueless new ownership of many franchises aped the Cosmos, overspending on aging internationals and letting domestic talent languish on the bench. When the crowds fell off, the owners bolted. Some also believe that when FIFA awarded the 1986 World Cup to Mexico, instead of the US, it hastened the league’s demise. Still, the NASL ultimately contributed to the overall improvement of the quality of American (and Canadian) players, and their national teams. The US national team has been transformed from also-rans to a competitive force. And no American ever played in the English 1st Division before the NASL. John Harkes was the first, with Sheffield Wednesday, in 1990. Today, the USA is represented in England by the likes of Brian McBride, Clint Dempsey, Carlos Bocanegra, and Kasey Keller on Fulham; Marcus Hanhnemann and Bobby Convey on Reading; Brad Friedel on Blackburn; Tim Howard on Everton; Jonathon Spector on West Ham United, and Jay Demerit on Watford.